In this project, I conceptualized, branded and created the environment for my dream food truck to live within. As someone with lactose-intolerance, I'm always sad when I see an ice cream truck with wares that I can't enjoy without taking multiple Lactaids, so I decided it was time for a beautiful, vegan ice cream truck to exist. The Golden Spoon is a vegan ice cream truck, with a whimsical spirit that carries itself through the truck's exterior patterning, to the menu, logo, and external accessories, like the golden trashcan, and most importantly, the golden spoon, which acts as the perfect Instagrammable moment. The truck would live in an outdoor environment, like a public park or outside office buildings, to provide all people with delicious, vegan ice cream in a positive, photo-worthy environment.
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